Amazon China, The Earth’s Most Customer Friendly Company
Amazon China (formerly Joyo) a Chinese shopping website based in Beijing, China is the Asian leader in e-commerce. Since Jeff Bezos bought Joyo.com in 2004 and switched the name to Amazon China, the web superstore has substantially expanded their product offerings, global sites, and worldwide network of fulfillment and support service centers. Today, Amazon China offers everything from books and electronics to tennis rackets and diamonds. They operate and sustain a multitude of fulfillment centers across the globe which encompasses greater than 26 million square feet.
Technological Innovations of Amazon China
Technological innovation drives the growth of Amazon China, offering their customers more categories of products, more conveniently, and also at even less expensive costs. Amazon China provides a personalized shopping experience for each customer. Features including “Search Inside The Book”, convenient checkout using “One Click Shopping”, and several community features like Wish Lists that help their customers to find new products and then make informed buying decisions.
Building the Platform for Amazon China
In 2000, Amazon China’s parent company, Amazon.com, started to offer their very best possible e-commerce platform to other retailers as well as to individual sellers. Now, big-name retailers deal with Amazon China Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, support services, and order fulfillment. Other branded merchants also leverage Amazon China as being an incremental sales channel for their new merchandise. One can find products from top merchants across their retail site. Finally, independent software makers also derive value with the platform through Amazon China Web Services by building financially rewarding applications and services that appeal to Amazon China customers and sellers.
Amazon China Has Only Just Begun
This evolution of Amazon China from Web site to e-commerce partner to development platform is driven through the spirit of innovation that is definitely part of the company’s DNA. E-commerce is still in its infancy. Within the years to come, you can see Amazon China create new technologies, expand into more locations and continue to enhance the lives of shoppers and sellers internationally.
Learn More About Amazon China
To learn more about Amazon China today, explore their site. Investigate the stores, read some testimonials and find our about the programs. Also you can visit their investor relations and PR sites to analyze their last annual report and study recent announcements about partnerships and new product launches.

